Creative communicator. Behavioral change optimist. NARRATIVE CREATOR.
Harnessing the power of popular culture, narratives and behavioral change insights to engage new audiences in climate, nature and health. Discover my work in this space: both in-house and through non-executive roles.
I’ve always loved to engage people in societal topics through original, fun and insightful ways. In doing so, I enjoy working with creative, advertising, communications and/or marketing professionals, designers and artists. Examples of roles I’ve played include:
Advocacy: spearheaded a variety of advocacy initiatives to mobilize companies behind climate action, representing DSM and its CEO with initiatives such as the Carbon Pricing Leadership Coalition, United Nations, World Economic Forum Climate CEOs, We Mean Business, CDP, RE100, Prince of Wales’ Corporate Leaders Group and various WBCSD climate initiatives.
Speech writer: wrote speeches and created narratives in support of CEO performances at top level events, such as the G20, New York Climate Week, One Planet Summit, UN Climate Summits and World Bank Annual Meetings.
Thought Leadership: created a variety of publications, both independently and for the Dutch Sustainable Growth Coalition.
Ahold Delhaize “Creatives for Change”: set up the company’s first-ever cross-brand, Chief Marketing Officer-led network for impact. This included creating and co-facilitating a two-year virtual academy featuring world class speakers and experts. While serving as the food retail company’s Director Health & Sustainability for Europe & Indonesia, I decided to significantly invest in the ability of marketing and brand teams to inspire healthier and more sustainable customer choices and behaviors.
Campaigner: helped create new campaigns such as the School Rooftop Revolution and strengthened existing ones, such as the WakaWaka Solar for Syria campaign.
Music innovator: re-imagined and rewrote songs, such as “Price Tag” - Jessie J (which was performed - live, at GreenBiz - to sing the Governor of California on stage about carbon pricing) to “Ironic” - Alanis Morissette (for Royal DSM’s leadership and key suppliers).
Below are some examples of how I’ve been using my creativity, to inspire people to feel more connected: to one another and to our beautiful planet.
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